About the Role

We are seeking a Senior Regional Market Intelligence Lead to join the Asia Pacific and Japan Marketing team within the Medical Operating Company. As the primary market intelligence partner for regional marketing and key liaison to the global Customer Insights and Marketing Analytics (CIMA) organization, this role will help drive data-informed growth and strategic decision-making across the region.

Working closely with Marketing and Product Management, the analyst will identify business priorities, define intelligence needs, and deliver actionable market insights. The role leads regional secondary market research while coordinating broader intelligence activities, including primary research, customer insights, competitive intelligence, market modeling, and analytics in partnership with the global market intelligence team.

The ideal candidate is a highly collaborative professional who can deliver regional intelligence needs, ensuring access to the right data, tools, and resources. They will foster alignment across stakeholders, optimize the use of market intelligence capabilities, and promote consistent methodologies and best practices throughout the organization.

Responsibilities

• Serve as the regional subject matter expert for regional secondary market research, leading the collection, evaluation, synthesis, and communication of market, customer, competitive and healthcare intelligence across APAC and Japan.
• Develop market opportunity assessments, including market sizing, share, procedure volume, and forecasting estimates to support strategic planning, portfolio prioritization, and business growth initiatives.
• Manage regional market intelligence assets, data repositories, and information sources, ensuring data quality, accessibility, consistency, and integration across internal and external datasets.
• Interpret clinical literature, treatment guidelines and physician practice trends to assess patient populations, market opportunities and commercial implications.
• Lead and coordinate external research vendors, supporting primary research and customer insights generation.
• Monitor and analyze competitive, regulatory, reimbursement, and industry developments, maintaining competitive intelligence and delivering actionable insights on market dynamics and emerging opportunities.
• Partner with regional marketing and business leaders to translate strategic business questions into research, analytics and intelligence projects that support data-driven decision-making and investment priorities.
• Serve as the primary liaison to the global market intelligence team, facilitating the adoption of global tools, methodologies and best practices while ensuring regional business needs are effectively represented.

Required Qualifications

• Bachelor’s degree in Business, Marketing, Analytics, Market Research or a related field and at least 5 years of experience in market intelligence, research, and/or analytics.
• Expertise in regional secondary research and experience conducting or coordinating primary research, including key opinion leader (KOL) research.
• Expertise in regional market data analysis, source evaluation, and dataset integration; proficiency in Excel, Power BI/Tableau and PowerPoint.
• Expertise in market sizing and opportunity assessment, including market share, procedure volumes, demand estimates, and forecast interpretation.
• Expertise in competitive intelligence and monitoring market, regulatory, reimbursement, and industry developments.
• Proven ability to successfully manage research projects and external vendors, including scope, timelines and output quality.
• Foundational awareness of modeling, visualization and customer database development.
• Strong communication, presentation, and stakeholder management skills;
• Language requirements: Professional fluency in English and Japanese, Mandarin Chinese a strong plus;
  • Japanese language proficiency: JLPT N2 or above (N1 preferred), with demonstrated professional-level verbal and written communication skills to engage in conversation with HCPs
• Ability to travel up to 20%.

Desired Qualifications

• Master’s degree, MBA, or other advanced degree.
• Healthcare or life sciences experience, preferably across APAC, with syndicated data and global teams
• Experience interpreting clinical literature, guidelines, epidemiology, and physician practice trends
• Experience with customer insights, segmentation, and targeting databases