About the Role

Responsibilities

• Lead a high-performing team of 10+ global sales, inside sales, and customer care associates to deliver substantial, profitable growth. Engage directly with key customers across the guitar value chain—including major retailers, distributors, and strategic accounts—to win share, strengthen execution, and elevate the ELIXIR Strings experience for guitarists.
• Dedicate up to 50% of your time working closely with your team to build deep, strategic customer relationships through account reviews, joint business planning, and on-the-floor store/distributor engagement. Identify the highest-impact opportunities across regions and channels, secure new customers, and strengthen existing partnerships—ensuring our value proposition stays relevant to how guitarists choose strings and how partners drive velocity. Ensure guitar OEM partners are well covered and that the sales team drives deep partnership with the partners that you determine.
• Define and execute a dynamic global sales growth strategy across guitar segments and product families, aligning priorities to our business and product vision. Mobilize the organization to achieve aggressive growth targets by account, geography, channel and product. Partner with the ELIXIR Global Marketing Leader to determine best marketing investments to drive guitar string demand across channels (retail, distribution, eCommerce, consumers), strengthen eCommerce performance, and convert guitarist enthusiasm into sell-through with our channel partners.
• Establish and monitor key performance indicators (KPIs) for customer engagement, pipeline health, forecast accuracy, sell-in/sell-through momentum, and attainment of sales targets. Lead lean daily/weekly/monthly management reviews and take decisive action to keep the team focused and accountable for outcomes. Improve data quality and availability in Salesforce by establishing best practices and partnering with IT as needed.
• Lead Strategy Deployment by building and delivering sales plans that create measurable global impact in the guitar category. Partner across the ELIXIR business for seamless go-to-market execution, elevate channel performance, and capture new business opportunities to exceed market growth benchmarks.
• Coach, align, and empower associates to build capability, deliver measurable results, and advance new opportunities while championing our organizational culture and values. Determine and improve Sales organization structure, budget, and investments to best meet revenue and profit goals.

Additional Responsibilities

• Champion continuous improvement by embedding the Gore Business System and fostering a culture where daily management, kaizen activities, and revenue-focused problem-solving are the norm. Encourage every team member to surface and solve challenges, driving operational excellence and sustained growth. Lead kaizens and problem-solving processes with humility and curiosity to unlock new performance.
• As a member of the ELIXIR Leadership Team, partner across functions to shape and execute the ELIXIR growth strategy—aligning product, marketing, supply, and commercial execution so we win in the market and serve guitarists better.
• Engage and guide inside sales and customer support teams to increase meaningful customer-facing time and improve the end-to-end customer experience by championing continuous improvement.

Required Qualifications

• Minimum of 6 years of demonstrated global sales experience in musical instruments or consumer markets with a minimum of 2 years of experience leading people - consistently delivering growth through a customer-focused, externally oriented approach.
• Active guitar player with credibility and enthusiasm to represent ELIXIR Strings—able to connect authentically with guitarists, artists, retailers, and partners, and excited to lead engaging events that grow demand and spotlight our brand.
• Proven ability to effectively collaborate with cross-functional leaders, energize teams and drive substantial market expansion by actively engaging with customers, understanding their needs, and translating insights into accelerated sales and market development.
• Track record of top-line growth in both United States and global (established and emerging) markets, achieved by leveraging deep customer empathy and market knowledge to co-create and execute effective business strategies across functions and regions, with experience improving visibility in funnel and forecasting using Salesforce or similar tool.
• Inspirational leadership skills with a passion for building accountable, high-performing teams; adept at coaching, mentoring, and resolving challenges to foster a culture of ownership and results, even in ambiguous situations.
• Strategic mindset for designing and deploying optimal sales structures and go-to-market models that prioritize external customer needs and maximize global impact.
• Exceptional communication and interpersonal abilities enabling genuine, trust-based relationships with customers, partners, and internal stakeholders across the globe.
• Flexibility and enthusiasm to support global teams, with the ability to travel frequently (50%+) to meet customers face-to-face and proactively cultivate strong external partnerships.
• Proven experience leading negotiations and managing complex agreements—balancing timelines, risks, and uncertainties—to consistently achieve win-win business outcomes that support both customer and company goals.
• Self-motivated with a growth mindset and entrepreneurial spirit; bring strong execution, analytical, organizational, problem-solving, and decision-making skills to every challenge, always prioritizing customer success and business growth.

Desired Qualifications