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Content Manager

PlayaMedia

PlayaMedia

Marketing & Communications
Barcelona, Spain
Posted on Monday, June 3, 2024

Job Type: Full-time

Location: Hybrid (Barcelona based)

About us

PlayaMedia belongs to Ideawise Group, a global tech company home to some of the most groundbreaking products for alternative lifestyles in the dating industry. We create online communities that allow for people to live authentic and fulfilling lives. We are committed to providing the best user experience and the most efficient way for like-minded people to connect and discover what matters to them. Founded in 2005, Ideawise Group has offices in Barcelona, Berlin, Düsseldorf, and Shanghai. Our diverse team is fueled by nearly 150 open-minded people who work across the globe to become ONE, AGILE, and THRIVING organization.

Role Overview

The purpose of this role is to develop content strategies, collaborate with creators, and implement distribution plans. The content manager ensures consistent, high-quality content. By optimizing search engines, analyzing performance, and enforcing governance policies, they contribute to brand consistency and business objectives, shaping Popcorn’s online presence effectively.

About the team

The purpose of the POP Squad is to manage, develop, and grow the Popcorn product, a dating app freshly rebranded to empower women to explore their sexuality freely. The POP Squad aims to ensure the product aligns with user needs and business goals by focusing on brand strategy, community building, content management, moderation, and user engagement.

Responsibilities – What you will do

  • Develop and implement a comprehensive content strategy aligned with our brand to increase community engagement and user retention across all channels.
  • Create a yearly editorial ‘Master Plan’ and monthly schedules to ensure a consistent and timely content flow for news feed posts, surveys, magazine articles, and newsletters.
  • Plan and produce content for Social Media and develop content to increase brand awareness through brand ambassadors and influencers.
  • Ensure all content is uploaded and available promptly via regular posts, surveys, magazine articles, and newsletters in coordination with our Community Manager.
  • Establish and enforce content governance policies, including content creation, publication, and archiving guidelines, to maintain consistency and quality.
  • Manage a team of freelance writers and journalists to create new content in alignment with the PR and SEO efforts of the Acquisition Squad to increase brand awareness.
  • Align with the Acquisition Squad to ensure that all content is optimized for SEO in collaboration with the SEO Specialist to increase visibility and traffic volume.
  • Coordinate and oversee all content-related matters in sync with community, moderation, and customer support efforts to maximize user experience.

Requirements – What you bring

  • 3-5 years of experience in content creation or management, preferably within the tech or social media industries.
  • Native level of English proficiency; German skills preferred but not mandatory.
  • Demonstrated copywriting experience, with a strong ability to create engaging and impactful content.
  • Experience in social media management and strategy, with a proven track record of growing engagement and following.
  • Previous work within app environments is a plus, showing a strong understanding of digital product user experiences.
  • Strong organizational skills and the ability to work under tight deadlines.
  • Excellent communication and team collaboration skills.
  • Bachelor’s degree in Marketing, Communications, Journalism, or a related field is preferred.

Benefits – What’s in it for you

Temporary contract: Replacement contract for a work absence

  • (40 hours / week) with flexible hours (starting latest 10am)
  • Competitive salary: 32-37K Euros Euros gross per year (depending on experience)
  • Additional cash: Quarterly bonus in case of record breaking company revenue
  • 30 working days holidays
  • Time for Training: Daily learning hour (1pm – 2pm). Course TBC
  • Great Food: Healthy lunch cooked by our chef at the office with vegetarian & vegan options, fruits & snacks in the office
  • Awesome Location: You’ll love our stunning beachfront office in La Barceloneta
  • Company retreats and team building days
  • ️ 50% of the membership fee for the Club Natació Atlètic-Barceloneta is covered;
  • Flexible remuneration: Kindergarten, Health insurance Sanitas (50% covered by the company)

Ideawise Group is an Equal Opportunity Employer

It is our commitment that every applicant will be evaluated according to their skills regardless of age, gender identity, ethnicity, sexual orientation, disability status, marital or parental status or religion.

Want the job?

If you are a creative and strategic thinker, with a deep understanding of customer relationship management and a track record of driving customer engagement and loyalty, we would love to hear from you. Join our dynamic team and contribute to our mission of delivering exceptional experiences to our valued customers.

If this sounds like you, please apply following this link.

We look forward to hearing from you!

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