We need someone who looks at our online presence and feels a physical reaction. Irritation. Hunger. The specific discomfort of seeing something fixable and not being the one fixing it.

If you felt nothing, go ahead and close the tab. This isn’t for you.

What is Camplight?

In short: we are a software cooperative that’s been quietly building something unusual for 14 years. No bosses. No org chart theatre. No permission slips. People who are genuinely good at things, working together, making real decisions, building real products.

We have done things worth talking about. However, we are embarrassingly bad at making anyone notice. This is a confession, not a job brief.

What’s the job?

We’re calling it Brand Impact Expert (because we couldn’t agree on anything better) and we stopped trying.

Here’s what it actually is:

You see something. You make something. You put it in front of people. You watch what happens. You do it again, faster, weirder, smarter.

That’s it. Not a strategy. Not a framework. Not a 90-day onboarding plan where you “shadow the team.”

You come in – see the nonsense we have been wasting effort on & you start trying to fix it.

You are probably the right person if at least three of these are true:

• Your camera roll is a graveyard of half-finished ideas you still think about.
• You are not afraid to get things wrong.
• You have posted something that flopped so hard it felt personal, and you were back posting the next morning.
• You’ve actually built something: a page, a channel, a weird project, a newsletter nobody asked for purely because you couldn’t not.
• You watch a video get 3 million views and immediately start dissecting it like a crime scene.
• You use AI the way a chef uses a knife. Constantly. Dangerously. Without letting it replace the fact that you have taste and the AI slop does not.
• You have a folder called something like “ideas maybe,” and it is deeply unhinged in the best way.
• You are uncomfortable with comfort.
• You have made a thing and then made it public. Then made another thing. This is just how you live.

What you will actually do:

• Find the interesting stuff living inside Camplight.
• Turn it into things people stop for.

(A post. A video filmed in one take because the second take is always worse. A campaign concept you can explain in one sentence. A weird newsletter. A niche page. A landing page so ugly it’s charming. A format nobody in our industry has tried because they were too scared.)

Then:

• Kill the things that aren’t working.
• Double down on the one thing that is.
• Repeat until we take over the world or you know – people start noticing.

This is not a brainstorming role

We are not assembling a committee of ideas. We do not need someone to have opinions in meetings. We need someone who turns ideas into evidence on their own.

Every experiment you run needs:

• A bet. What do you think will happen and why?
• A version 1. Not the version you’re proud of. The version you can launch Tuesday.
• A signal. How will you know if it worked?
• A decision. What do you do next?
• That’s the whole job. In a loop. Forever.

We genuinely do not care about your CV that much.

If your application contains the phrase “proven track record,” we will read it, but we will be sad. We care about one thing: Can you show us something you made?

A TikTok account that got tons of traction. A campaign with no budget that somehow worked. A complete failure you can explain. A side project that went nowhere but taught you something worth knowing. A meme. A landing page. A video. A newsletter. An event. Anything.

Show us the evidence.

How to apply

These are not a joke – we really want you to submit a portfolio and then choose one:

Roast us:
Look at Camplights’ online presence and tell us exactly what’s wrong. Don’t soften it. Then pitch three experiments you’d launch in your first month. Not plans. Experiments. Specific, launchable, weird.

Make the thing:
Create something based on what you find when you look at us. A post. A video. A campaign concept with visuals. A fake ad. A real ad. Something that shows us how you see us and how you’d make us impossible to ignore.

Show us a corpse:
Tell us about an experiment you ran that died. What was the bet? What did you build? What happened? What did you learn? What would you do differently now? The quality of a person’s failures tells us more than their wins.

Your application should make us nervous about what you’d do if we said yes.